Tanvi Negi — Adtech & Performance Marketing Consultant

Taking on select engagements — limited capacity

Tanvi

Negi.

Senior Adtech & Performance Marketing Consultant

16 years building commercial operations for global adtech companies in India. I help brands and adtech companies make smarter decisions about digital media.

Years in adtech

3×

India built from zero

Organisations

50+

Enterprise contracts

Tell me about your situation.

No commitment required. I'll respond within 48 hours if your brief is a good fit.

Your name

Your role

Company

Email address

Phone number

Company type

What you need

Your brief

Timeline

Your details are kept confidential and never shared with third parties.

Brief received.

I'll review your submission and respond within 48 hours if there's a good fit. Thank you for reaching out.

What I do.

Whether you're a global adtech company entering India or a brand trying to buy digital media more intelligently — there's a version of this for you.

India Market Entry & GTM

For global adtech and martech companies. Define verticals, build the first pipeline, close the first enterprise accounts. Done this from zero three times.

Fractional India Commercial Head

Act as your India Country Head or VP Sales part-time. Own the P&L, close enterprise accounts, hire the full-time team when ready.

Brand-Side Adtech Advisory

Independent vendor evaluation, attribution audit, retail media strategy, programmatic governance. 16 years on the sell side — I know every vendor's pitch versus reality.

Performance & Retail Media

Full campaign management — DSP, Meta, Google, Amazon and Flipkart retail media. Strategy to execution on a monthly retainer.

AEO & AI Search Visibility

Help brands show up on Perplexity, ChatGPT Search, and Google AI Overviews. The next layer of performance, before most agencies offer it.

The Smarter Buyer

Newsletter, masterclasses, and sponsored content for adtech vendors wanting to reach Indian CMOs and performance marketing heads.

Verticals covered.

Across 16 years and seven organisations, I have sold to and advised brands in every major digital-spending vertical in India.

E-commerce

Fintech

FMCG & CPG

QSR

Auto

D2C Brands

Travel & OTA

Gaming

Food Delivery

Retail Media

OTT & CTV

Health & Wellness

EdTech

Beauty & Personal Care

Real Estate

Performance Marketing

Brief received.

What I do.

Verticals covered.

The Smarter Buyer.